We live in a world where one’s needs are met from all corners of the world. The world has gone seamless like the Universe itself. In this world e-commerce is becoming as important as the nearest store in your street corner.
There is more than one reason why internet marketing or e-commerce is growing worldwide. One is the phenomenal growth of computer and broadband use. Second, the web business allows customers not only go shopping around the globe and check prices, it also allows them to order what is not in store. Thirdly, online shopping is the safest because the system allows just the store and customer in its system.
The physical store does not usually record the whims and fancies of the customers. But website could map every trace of fancy of a browsing customer and record his likes and dislikes and pamper to his needs quicker than a brick-and-mortar store manager could ever do. In fact, a good website is your business MASCOT.
Many are still not aware that there is more security when it comes to purchasing online. When you purchase offline, there’s a possibility that someone misuses your credit card. But in online shopping, all your personal information, like user name, passwords, credit card number and transaction history, is encrypted so that they cannot be read as it travels over the Internet.
Industry majors have been reporting in select forums how their websites helped business in a variety of ways. Agreed that face-to-face dealing is the best in anything, website proves the second best option. And, website is there 24×7 and one is free to walk in any moment he chooses.
Websites boost business, says Report
Periscope IT, market leading providers of website monitoring services and load testing services, in the UK and abroad said a new study has highlighted the importance of websites to small businesses, suggesting they boost their revenue by a significant sum.
The report from PayPal and Mr Site revealed that having a website can boost a firm’s annual turnover by as much as 37 per cent.
Cameron McLean, PayPal’s general manager for UK merchant services, said that an online presence is increasingly important as online sales are bucking the downward trend seen on the high street.
“Not having a website is like leaving your shop-front boarded up or refusing to tell customers anything about the services you provide,” he added.
Again, many small companies rely on the web to achieve business success, according to another new research.
The IT Effectiveness Index (ITEI) Mid-Year Report 2009 highlighted that two-thirds of businesses questioned felt IT and web commerce were the foundations of their business, yet, worryingly, many are falling victim to failing IT operations.
A well-conceived website is a great goodwill generator, an ambassador and salesman all rolled into one to vouchsafe for you 24x7x365. Start your website today and feel the difference.